Your website has a life expectancy. A website redesign isn’t always something that all organizations want to do, but often it is necessary.
Time is one of the factors that can tell you it is time for a redesign. Technology is constantly changing, and many older website designs may now be obsolete. It is no small task or investment, but it’s one that will give you a strong advantage in the long run.
The average website lifespan is 2-3 years and the life expectancy of a website redesign can vary from 6 months to 5 years.
Here is a rough timeline:
6-12 months old – If you are a market leader then you need to be continually refreshing your website to keep things exciting and engaging for customers.
2-3 years old – In a competitive industry, it is time for a new website. In a non-competitive environment, you should start planning.
3-4 years old – Analyse your current website and plan for immediate upgrades or plan a brand-new site.
5 years old – You should consider a new website design
While there is no set timeframe for how a long a website should last, if your site is older than three years, then there is a good chance you are due for an upgrade.
Reasons you need a website redesign
Age is only one indicator that you need a website redesign, there are many other factors that you should consider. The following 6 factors should help you to determine if your website is no longer fit for its purpose. You should consider a website redesign even sooner if one of the following applies.
1. Redesign to tackle a problem
2. Your website doesn’t work
Whatever problem you may be having or want to prevent, discuss the challenges you want to overcome with the team involved in designing your new site. A professional web design company can create a functioning website that runs smoothly, is optimised to rank in search engines and will convert viewers into customers.
3. Your current website isn’t mobile responsive
In today’s world of fast pace technology and gadgets, your website needs to look great across all platforms. It is extremely important to have a responsive mobile design.
More than 50% of all web traffic is on mobile, and people have very little patience with sites that don’t work on their phones. If your website is hard to use on phones and tablets, then it will have an impact on both the user experience of your site, and your Google rankings.
4. Your website needs to be realigned with your marketing goals
5. Your website design is outdated
We understand the importance of designing a website that stays up to date and gives you the best experience for your users for years to come. We deploy the latest CMS systems enabling your website to be easily managed and updated. You will be able to update content and elements on your website yourself after the redesign, so you can make changes keeping your website fresh for longer.
If you would like Reactive Graphics to upgrade your web design, please do get in touch.
Or to view our portfolio of work here.