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Branding, digital marketing and graphic design

How long does a website redesign last?

Lagrua - 25 August, 2017 - 2 comments

Your website has a life expectancy. A website redesign isn’t always something that all organizations want to do, but often it is necessary.

Time is one of the factors that can tell you it is time for a redesign. Technology is constantly changing, and many older website designs may now be obsolete. It is no small task or investment, but it’s one that will give you a strong advantage in the long run.

The average website lifespan is 2-3 years and the life expectancy of a website redesign can vary from 6 months to 5 years.

Here is a rough timeline:

6-12 months old – If you are a market leader then you need to be continually refreshing your website to keep things exciting and engaging for customers.

2-3 years old – In a competitive industry, it is time for a new website. In a non-competitive environment, you should start planning.

3-4 years old – Analyse your current website and plan for immediate upgrades or plan a brand-new site.

5 years old – You should consider a new website design

While there is no set timeframe for how a long a website should last, if your site is older than three years, then there is a good chance you are due for an upgrade.

Reasons you need a website redesign

Age is only one indicator that you need a website redesign, there are many other factors that you should consider. The following 6 factors should help you to determine if your website is no longer fit for its purpose. You should consider a website redesign even sooner if one of the following applies.

1. Redesign to tackle a problem

The main driving factor behind most website redesigns is the need to solve a problem that you are having. For some companies, this may be a decline in your business or a drop in visibility in search results. Another problem could be security issues, sadly many businesses only realise the true value of security following a difficult or costly episode.
2. Your website doesn’t work
If your website doesn’t perform well, that is a sure enough sign that it’s time to invest in a website redesign. Your website not working the way you imagined can be for a few reasons. It could be that your website load time is too slow or that the navigation on the website is confusing to the users. A redesign will give you a great looking site that runs smoothly and converts customers.

Whatever problem you may be having or want to prevent, discuss the challenges you want to overcome with the team involved in designing your new site. A professional web design company can create a functioning website that runs smoothly, is optimised to rank in search engines and will convert viewers into customers.

3. Your current website isn’t mobile responsive

In today’s world of fast pace technology and gadgets, your website needs to look great across all platforms. It is extremely important to have a responsive mobile design.

More than 50% of all web traffic is on mobile, and people have very little patience with sites that don’t work on their phones. If your website is hard to use on phones and tablets, then it will have an impact on both the user experience of your site, and your Google rankings.

4. Your website needs to be realigned with your marketing goals

Another reason that you might need to redesign your website is because your business might be undergoing a major change. When a business is purchased, merged with another company, rebranded or selling a new product or service, that business might need a website redesign.

5. Your website design is outdated

As design trends are constantly changing, websites are becoming outdated. Even people with no experience in web design can tell they are outdated. This is one of the reasons a websites life expectancy is an average of 3 years. What looked good in 2017 may not look so good in 2020.

To conclude

We understand the importance of designing a website that stays up to date and gives you the best experience for your users for years to come. We deploy the latest CMS systems enabling your website to be easily managed and updated. You will be able to update content and elements on your website yourself after the redesign, so you can make changes keeping your website fresh for longer.

If you would like Reactive Graphics to upgrade your web design, please do get in touch.
Or to view our portfolio of work here.

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