Having worked with a number of design agencies in the past in an attempt to produce an e-commerce website that reflected their business, the client had become disillusioned and as a result they were without a functioning online presence.
The website was required to be classical but not old fashioned, at the same time it wasn’t to look too contemporary or like a fashion jewellers outlet. It needed to reflect the quality, products, services and knowledge of a business and produce increased sales.
The site needed to be easy to maintain and update, provide details of their ranges and services as well as provide cross-selling opportunities.
It was required to be clean and easy to browse with the ability to locate suitable products by various browse options e.g. gender, category, range, price, brand, etc.
We were also required to support the business by writing articles and customer guides, help and tips to improve customer experience and help with SEO.
Following research of leading high-end brands we created a clean and classical solution using the WordPress platform, alongside the powerful WooCommerce e-commerce system with PayPal integration. This system incorporates the site management, product database, shop management and stock control in one easy to use Content Management System.
The website set the business head and shoulders ahead of the local and direct competition, whilst competing favourably with the largest national brands.
Since launch there has been an increase in enquiries and sales. As a result of this we are looking at extending the marketing activities to direct mail and other digital marketing.